Comment faire un Audit SEO en 11 étapes faciles avec Check-list

Previous B Corp award-winning agency owner (acquired by SideShow Group) with 20 years of experience in SEO and ecommerce advisory roles, covering both strategy and technical execution. Carl has previously worked on digital strategies for BlackRock, British Airways, Aviva, John Lewis, O2, Eventbrite, Marks & Spencer, NAP Group, Estée Lauder, and Compare the Market. Yes, you can download a PDF file with your SEO check results by clicking on the “PDF Export” button right at the top of the results page. You can choose between a short and a complete version of the report and even upload your company logo to generate a personalized report. Please note that this is a feature of the PagesMeter Premium plan.

What Is The Google Search Quality Rater Tool?

Except for very small websites, SEO audits are impossible without special tools. Audits process massive amounts of data about the site’s traffic, technical elements, backlink profile, content, and rankings, among other things – in addition to competitor insights. It would be hard, if not flat-out impossible, to obtain and go over that data manually. Metrics like engagement rates and time on page help you understand how users interact with SEO Anomaly your content. On the search side, track keyword rankings with SEO audit tools like Wincher, Ahrefs, or Semrush to see how well your pages are doing in the SERPs.

Content analysis

If you do have schema, make sure it’s correct and up-to-date. An audit might reveal errors, such as missing fields or outdated information (e.g., event dates in the past). Structured data is an area where details matter – a small syntax error can mean Google ignores it. • Ensure that vital pages (home, main products/services, top content) are indexed.

If the score is below 30% there are severe errors and SEO issues on your website you should definitely deal with. The seventh step in our SEO audit checklist is your site’s mobile-friendliness. Considering that 61 percent of consumers are more likely to buy from mobile-friendly sites, it’s crucial that you optimize your site for mobile. This file allows you to specify and apply configuration directives on your site. This file enables you to call the shots on how users and search engines are directed to specific pages on your site, facilitate custom error pages and apply 301 redirects.

How to Get a Career in SEO with No Agency Experience

It can help your business, as well as your account manager, spot areas for improvement, which can lead to significant changes in your online visibility. It examines the speed of your website, as well as identifies ways to improve your site’s speed. A faster website can have a tremendous impact on your company, as a one-second speed boost can increase conversions by seven percent. SEO is the foundation of a competitive, results-driven digital marketing strategy. That’s why an SEO audit can uncover improvements for not only your SEO but also your related tactics.

• Large organizations often have large, technically-complicated websites.
• You can use PPC campaigns to test keyword strategies before implementing them in SEO.
• It would be hard, if not flat-out impossible, to obtain and go over that data manually.
• SEO audits often show websites placing too much emphasis on backlinks while neglecting many other critical SEO opportunities.
• “How to Do Keyword Research” is a better-optimized H3 than “how to conduct keyword research,” because it has far more volume.

Our on page SEO audit helps establish the foundation of your online presence, ensuring you gain the top exposure you need to rank. We analyze the key areas on your site where webcrawlers look for keywords and topical signals. With the Compare Crawls and Progress reports you can analyze the results of different SEO audits and track changes in the number of issues over time. Google’s algorithm is a complex system that retrieves the most relevant data to deliver the best possible results for a search query. The algorithm considers over 200 factors to determine rankings, and the list is constantly updated. A well-established geospatial software company needed their website to match the caliber of their business.