On-Page SEO: Complete Guide and Best Practices

The order a keyword is searched for and where it appears on your page affects rankings. People often use variations of a search term although they have the same user intent. Research the topic thoroughly and make sure you understand the search intent of the keyword (or topic) you’re targeting.

The Complete, Visual Guide to On-Page SEO in 2025 (With Templates!)

Long gone are the days of booting up your massive desktop computer to Google something. Today people access the Internet via tablet, mobile device, smartphone, and more! That said, having a responsive website that can adapt to any device someone views it from is imperative.

• Internal links are links from one page on your site (page A), to another relevant page on your site (page B).
• For best results, make sure your keywords sound natural rather than cramming them in – keyword stuffing can actually damage your rankings.
• You can improve visibility, usability, and overall site performance by aligning these elements.
• Strategic changes to your website’s content can help search engines better understand your intent, so you can rank higher for relevant keywords.

In addition to your URL, title, and headers, you’ll want to add your keyword throughout your web page(s). Sprinkle your keyword throughout your content as well where it fits naturally. Now that we’ve covered the elements of on-page SEO, let’s dive into our checklist that you can use when optimizing individual pages on your website. Check your website’s speed anytime using Google’s PageSpeed Insights tool.

Choose the right keywords

Nowadays you will see a lot of experts and agencies focusing on off-page and technical factors, such as link building and minifying code. These price ranges should include off-page SEO services & on-site SEO. However, on the lower end of the budget range, it is not uncommon for the company to strictly offer on-site SEO. At Stellar, our link outreach services start from $2500 per month, so when paired with on-page SEO optimization, you are looking at $3,500 – $5k on the low end. It does require a level of expertise, and it’s important that it be done thoroughly and meticulously.

For example, it’ll make sense for many people to start with their homepage. Your homepage is meant to offer an overview to your audience and likely direct them to browse your store, services, or content or learn more about you. If your content is outdated or missing key information that’s now relevant, it won’t perform as well in search results. By updating the page, you can ensure it follows on-page SEO best practices and provides helpful information to your audience. Long-tail keywords often have lower monthly search volumes, but they also have lower competition.

Internal links help search engines discover new pages and determine the structure of your website, while also providing clear pathways for users to navigate your content. A well-structured URL provides both humans and search engines an easy-to-understand indication of what the destination page is about. Keeping URLs relevant and compelling can impact the page’s visibility in search results. In the rapidly evolving world of digital marketing, SEO remains a cornerstone of any successful B2B marketing strategy. 49% of marketers report that organic search has the best ROI of any marketing channel. You’ll want to optimize your visual content this way — and be sure to include your keyword in your image alt text.

You can see your options and decide which keywords will work best for your business. If you want your pages to rank in the right results, you must choose the right keywords for your campaign. Google favors shorter URLs because they are easier to crawl and understand. It’s best to SEO Anomaly create simple URLs that are clean and easy to read. Our custom, proactive digital marketing strategies pave the way for long-term client success.

Even with knowledge of relevant keywords, writers can fall into the trap of writing solely for search engines—without considering their audience. Matching search intent means that you answer the readers’ questions (preferably, at the start of the article). This involves optimizing the readability of the text (i.e. how easy is it for both users and search engines to understand the content?) by using short, simple sentences.