The 12 Most Important SEO Ranking Factors

And 6% believe that it’s important for the “regular” organic results. The map pack (aka local pack) is a Google SERP feature that shows the top local business listings and a map. It often appears at the very top of Google’s search results for local searches. Using a local rank tracker can significantly simplify the process of monitoring your local keyword rankings. Rush Analytics’ Local Rank Tracker offers a suite of features designed to make tracking your local SEO performance a breeze.

Inside databases

seo ranking factors

If you have to link to a low-quality website, it’s best to use a nofollow link. An article from The Verge shed light on leaked documents detailing parts of Google’s ranking system. While it revealed some new pieces of information that no one knew, much of it just reaffirmed what we’ve been doing all along, including many SEO strategies professionals already use. Explore search everywhere optimization to enhance visibility beyond traditional SEO and reach audiences across multiple platforms.

seo ranking factors

Many have business directories, event listings, or partnership opportunities that can help boost your local authority while strengthening community connections. Choose the right business categories for your Google Business Profile to help Google understand what your business offers and match you with the right searches. If you pick the wrong categories — or don’t add enough — you could be missing out on potential customers. Once your Google Maps presence is primed for search engines, it will keep working for you.

  • By doing keyword research, you will be able to create content that aligns with your business and gets people to your website.
  • Search Visibility reflects your overall share of relevant keyword appearances.
  • However, this is impractical for larger sites with hundreds of pages, so you’ll likely want an SEO tool to help you out.
  • Link building is a pivotal SEO strategy that involves acquiring hyperlinks from other websites to your own.

It shows them which pages are related to one another and helps crawlers discover new pages. They can also pass on link juice to underperforming pages, helping them rank higher in SERPs. Google wants evidence that your website represents a real organization or business and that you have real people with whom visitors can get in touch. Your goal is to match your meta description to the query intent and show searchers that your page has the information they want. If you want to see your meta title tags, free tools are available, like Spotbibo’s Google search results preview tool.

Marketing with AI: Agency Growth Kit

Instead, nimble marketers have discovered how to employ AI to improve their SEO tactics. Google Maps SEO isn’t a set-it-and-forget-it process — ongoing tracking and adjustments are essential to stay ahead of competitors and maintain strong visibility. Regularly monitoring your performance helps you identify what’s working and where improvements are needed. When your business is optimized for Google Maps, more people will find you first, visit your location, and become repeat customers. Instead of losing sales to competitors, you’ll get the calls, the foot traffic, BHS Links and a steady stream of new business. With a passion for AI and SEO, he excels in creating and optimizing content for top rankings, ensuring content excellence at SEO.AI.

seo ranking factors

To maximize how often users find your business in local search results, ensure that your business information in Business Profile is accurate, complete, and engaging. (Never assign the same keyword to more than one page on your site as this can confuse search engines and cause keyword cannibalization). Before we dive into the top SEO ranking factors, it’s important to note that these factors can and will change.

The Importance of Content Marketing in SEO

seo ranking factors

Additionally, consider long-tail keywords, as they often have less competition and can drive targeted traffic. With tools like Moz, you can track your rankings and analyze competitors’ performance, providing a well-rounded view of the landscape. This can inform your strategy and highlight opportunities for growth. Always compare options for affordability and comprehensive features to find the best fit for your needs. This is quite a long list of Google ranking factors—too long to memorize and remember. So, in a way, EAT is the combination of multiple Google ranking factors working together.

seo ranking factors

Learn how business owners can use conversational AI to boost engagement, improve SEO, and streamline digital marketing efforts. With a consistent and strategic approach, SEO can boost your website’s credibility, traffic, and long-term success, helping you stay ahead in this changing digital space. Additionally, good SEO rankings provide long-term benefits as compared to paid advertising.